Publication

 
Dr. Chih-Chien Wang is currently professor of Graduate Institute of Information Management, National Taipei University. His current research interests include online behavior, internet marketing, and cyber psychology.
Dr. Wang published more than one hundred articles (more than 30 articles in international journals) which totally received more than 1100+ citations. H-index (author impact index) of Dr. Wang is 15. i10-index of Dr. Wang is 24. 
 
Please check Google Scholar citation page for published articles and citations of Dr. Wang. 

著作目錄

汪志堅老師 目前為台北大學資管所教授,研究方向為網路行為、網路行銷、網路消費行為、網路心理學等。

Journal Articles 期刊論文

  1. Yann-Jy Yang, Chih-Chien Wang, and Chien-Chang Chen﹐”Recent Development Trend of Electronic Commerce Research: 2000 to 2016”﹐Contemporary Management Research﹐ 2017/6 ﹐ Vol.13 No.2 PP.131~142 . 

  2. 汪志堅、周峰莎﹐”消費者行為研究的發展與回顧”﹐行銷評論﹐ 2017/3 ﹐ 第14卷 第1期 第1~22頁 ﹐ 華泰文化 ﹐台北

  3. 賴明政、周峰莎、汪志堅、楊燕枝﹐”恐懼訴求下自我調控焦點對風險知覺與因應之影響”﹐管理評論﹐ ﹐2016﹐ (TSSCI) 

  4. Hilletofth, P., Rampa, V., Wen, Y. F., Wang, C. C., & Chen, C. C.﹐”Special Issue on Advances in Mobile Computing and Applications”﹐International Journal of Ad Hoc and Ubiquitous Computing﹐ 2016 ﹐ Vol.21 No.4 . (SCI)  
  5. Ming-Cheng Lai , Feng-Sha Chou, Chih-Chien Wang, Yann-Jy Yang﹐”Perceived risk of smoking and second-hand smoking pregnant Taiwanese women”﹐Southeast Asian Journal of Tropical Medicine and Public Health ﹐ 2015/11 ﹐ Vol.46 No.6 . (SCI) 
  6. Wang, C. C., Chou, F. S., Chen, C. C., & Yang, Y. J. (2015). Negativity Bias Effect in Helpfulness Perception of Word-of-Mouths: the Influence of Concreteness and Emotion. In Multidisciplinary Social Networks Research (pp. 425-436). Springer Berlin Heidelberg. (EI) 
  7. Wang, C. C., Li, M. Z., & Yang, Y. Y. (2015). Perceived Usefulness of Word-of-Mouth: An Analysis of Sentimentality in Product Reviews. In Multidisciplinary Social Networks Research (pp. 448-459). Springer Berlin Heidelberg. (EI)
  8. 楊燕枝, 吳思華, 莊皓鈞, 汪志堅; ”創新合作體系中治理機制之探索─以台灣 G 團隊為例”, 產業與管理論壇﹐ 2015, (TSSCI)
  9. Chih-Chien Wang*, Kai-Li Wang, Chien-Chang Chen, Yann-Jy Yang, ”Flow and Learning Emotions in Computer Education - An Empirical Survey”﹐ Journal of Information Technology Applications & Management, 21 (3).53~64, 2014.
  10. Wang, Chih-Chien; Hsu, Ming-Chang; "An exploratory study using inexpensive electroencephalography (EEG) to understand flow experience in computer-based instruction",Information & Management,51, (7), 912-923,2014 (SSCI)

  11. 楊運秀; 沈毅; 汪志堅; "電視廣告中家庭成員角色形象之內容分析",行銷評論,11, (2), 155-173,2014

  12. Wang, Chih-Chien; Wang, Kai-Li; Chen, Chien-Chang; Yang, Yann-Jy; "Flow and Learning Emotions in Computer Education",Journal of Information Technology Applications & Management,21, (3), 53-64,2014

  13. Wang, Chih-Chien; Wang, Pei-Hua; Yang, Yolande YH; "Opinion Leadership and Negative Word-of-Mouth Communication",Multidisciplinary Social Networks Research, 36-47,2014 (EI)

  14. Ming-Cheng Lai , Feng-Sha Chou, Yann-Jy Yang, Chih-Chien Wang*, and Ming-Chang Lee﹐”Tobacco Use and Environmental Smoke Exposure among Taiwanese Pregnant Smokers and Recent Quitters: Risk Perception, Attitude, and Avoidance Behavior”﹐International Journal of Environment Research and Public Health﹐ 2013/9 ﹐ Vol.10 No.9 PP.4104~4116 . (SCI) 

  15. Chien-Chang Chen and Chih-Chien Wang﹐”Internet as Indispensable Everywhere: The Introduction to the Advances in Internet Technologies and Applications Special Issue”﹐Journal of Computers﹐ 2013/7 ﹐ Vol.8 No.7 PP.1633~1634 ﹐ Academy Publisher ﹐British Virgin Islands . (EI) 
  16. 汪志堅、吳宜環﹐”情緒發洩、報復與利他:服務失誤後之線上負面口碑”﹐臺大管理評論﹐ 2013/12 ﹐ 第23卷 . (TSSCI) 
  17. 汪志堅、楊運秀、李明倩﹐”拒菸廣告的恐懼訴求對年輕族群的說服效果:調控焦點與訊息框架之影響”﹐台灣公共衛誌﹐ 2013/3 ﹐ 第32卷 第1期 . (TSSCI) 
  18. 汪志堅、陳翔、江義平、江維彬﹐”Facebook社交網站使用因素之量表發展與驗證”﹐電子商務學報﹐ 2013 ﹐ 第15卷 . (TSSCI) 
  19. Chih-Chien Wang and Wei-Jyh Yeh﹐”Avatars with Sex Appeal as Pedagogical Agents: Attractiveness, Trustworthiness, Expertise, and Gender Differences﹐”Journal of Educational Computing Research﹐ 2013/3 ﹐ Vol.48 No.4 . (SSCI) 
  20. Shu-Cheng Chou, Yi-Ting Wang, and Chih-Chien Wang﹐"Gender stereotyping of emotion presentation in Computer-mediated Communication﹐"Journal of CyberTherapy & Rehabilitation﹐ Vol.4 No.2 ﹐2011/6﹐ PP.241~242.  
  21. Chorng-Shyong Ong, Shu-Chen Chang, and Chih-Chien Wang﹐"Comparative Loneliness of Users Versus Nonusers of Online Chatting﹐"Cyberpsychology, Behavior, and Social Networking﹐ Vol.14 No.1-2 ﹐2011/2﹐ PP.35~40. (SSCI)  
  22. Chih-Chien Wang and Yi-Ting Wang﹐"Persuasion effect of e-WOM: The Impact of Involvement and Ambiguity Tolerance﹐"Journal of Global Academy of Marketing Science﹐ Vol.20 No.4 ﹐2010/12﹐ PP.280~292.  
  23. Yann-Jy Yang and Chih-Chien Wang ﹐"Creativity among R&D Professional: Supervisory Support and Personality Traits﹐"Asian Journal of Technology Innovation﹐ Vol.18 No.1 ﹐2010/6﹐ PP.229~248. (SSCI)  
  24. Yann-Jy Yang, and Chih-Chien Wang﹐"Social Anxiety and Preference for Solitude of Heavy Internet Users ﹐"Journal of CyberTherapy & Rehabilitation﹐ Vol.3 No.2 ﹐2010/6﹐ PP.229~230.  
  25. Chih-Chien Wang and Ya-Ting Chang﹐"“Cyber Relationship Motives: Scale Development and Validation," ﹐"Social Behavior and Personality ﹐ Vol.38 No.3 ﹐2010/3﹐ PP.289~300. (SSCI)  
  26. Chih-Chien Wang and Ming-Ju Yang﹐"Violent Game Acceptance: The Influences of Aggression Tendency, Thrill Seeking, and Perceived Risk﹐"Journal of CyberTherapy & Rehabilitation﹐ Vol.2 No.2 ﹐2009/6﹐ PP.151~158.  
  27. Chih-Chien Wang, Chun-An Chen, and Jui-Chin Jiang﹐"The Impact of Knowledge and Trust on E-Consumers’ Online Shopping Activities: An Empirical Study ﹐"Journal of Computers﹐ Vol.4 No.1 ﹐2009/1﹐ PP.11~18. (EI)  
  28. Chih-Chien Wang﹐"Online game and aggressive behavior of college students﹐"International Journal of Psychology (meeting abstract)﹐ Vol.43 No.3-4 ﹐2008/8﹐ PP.122~122. (SSCI)  
  29. Chih-Chien Wang and Hui-Wen Yang﹐"Passionate to Online Shopping: The Influence of Personality and Compulsive Buying﹐"Social Behavior and Personality ﹐ Vol.36 No.5 ﹐2008/8﹐ PP.693~706. (SSCI)  
  30. Wang, Chih-Chien and Chang, S. ﹐"Online chat dependency: The influence of social anxiety﹐"IEICE Transactions on Information and Systems - part D﹐ Vol.91 ﹐2008/6﹐ PP.1622~1627. (SCI)  
  31. Chih-Chien Wang and Chia-Hsin Wang﹐"Helping Others in Cyberspace: Prosocial Behavior in Online Games﹐"CyberPsychology and Behavior﹐ Vol.11 No.3 ﹐2008/6﹐ PP.344~346. (SSCI)  
  32. Chih-Chien Wang and Wei Hsiung﹐"Attitudes towards Online Infidelity among Taiwanese College Students﹐"International Journal of Cyber Society and Education﹐ Vol.1 No.1 ﹐2008/6﹐ PP.61~78.  
  33. Chih-Chien Wang, Shao-Kang Lo, and Wenchang Fang﹐"Extending the Technology Acceptance Model to Mobile Telecommunication Innovation: The Existence of Network Externalities﹐"Journal of Consumer Behaviour﹐ Vol.7 No.2 ﹐2008/4﹐ PP.101~110.  
  34. Chih-Chien Wang and Yann-Jy Yang﹐"Personality and Intention to Share Knowledge: An Empirical Study of Scientists in an R&D Laboratory﹐"Social Behavior and Personality ﹐ Vol.35 No.10 ﹐2007/12﹐ PP.1427~1336. (SSCI)  
  35. Chih-Chien Wang and Sheng-Yi Chen﹐"Using Header Session Messages To Anti-Spamming﹐"Computers & Security﹐ Vol.26 No.5 ﹐2007/8﹐ PP.381~390. (SCI)  
  36. Chih-Chien Wang and Yi-Shiu Chu﹐"Harmonious Passion and Obsessive Passion in Playing Online Game﹐"Social Behavior and Personality﹐ Vol.35 No.7 ﹐2007/8﹐ PP.997~1106. (SSCI)  
  37. Chih-Chien Wang and Yann-Jy Yang﹐"Condorcet criterion to support consumer decision making for online shopping﹐"Journal of Statistics & Management Systems﹐ Vol.10 No.3 ﹐2007/5﹐ PP.377~393. (CIS)  
  38. Chih-Chien Wang and Hui-Wen Yang﹐"Passion and Dependency to Online Shopping Activities﹐"CyberPsychology and Behavior﹐ Vol.10 No.2 ﹐2007/4﹐ PP.296~298. (SSCI)  
  39. 耿慶瑞、黃增隆、汪志堅﹐"互動性對科技接受模式之影響—以政府入口網站為例"﹐商管科技季刊﹐ 第7卷 第3期 ﹐2006/9﹐ 第509~530頁.  
  40. Chih-Chien Wang and Cheng-Yu Lai,﹐"Knowledge Contribution in the Online Virtual Community: Capability and Motivation﹐"Lecture Notes in Artificial Intelligence﹐ Vol.4092 ﹐2006﹐ PP.442~453. (SCI, EI)  
  41. Chih-Chien Wang and Yolande Yun-Hsiou Yang﹐"A Content Analysis Taiwanese Television Commercials Containing the Japanese Language﹐"The Journal of American Academy of Business, Cambridge﹐ Vol.8 No.1 ﹐2006﹐ PP.176~183.  
  42. Chih-Chien Wang, Li-Chuan Wang and Yann-jy Yang﹐"“Innovativeness and Mobile Phone Replacement: An Empirical Study in Taiwan,"﹐"Asia Pacific Advance in Consumer Research﹐ Vol.6 ﹐2005﹐  
  43. Chih-Chien Wang ﹐"“Factors that Influence the Piracy of DVD/VCD Motion Pictures,"﹐"The Journal of American Academy of Business, Cambridge﹐ Vol.6 No.1 ﹐2005﹐ PP.231~237.  
  44. Chih-Chien Wang, Ya Hui Hsu, and Wenchang Fang﹐"“Acceptance To Technology With Network Externalities: An Empirical Study Of Internet Instant Messaging Services,"﹐"Journal of Information Technology Theory & Application,﹐ Vol.6 No.4 ﹐2005﹐ PP.15~28.  
  45. Shao-Kang Lo, Chih-Chien Wang, and Wenchang Fang﹐"“Physical Interpersonal Relationships and Social Anxiety among Online Game Players,"﹐"CyberPsychology and Behavior﹐ Vol.8 No.1 ﹐2005﹐ PP.15~20. (SSCI)  
  46. 汪志堅、李欣穎﹐"來源可信度、情感與涉入程度對網路謠言闢謠效果之影響"﹐管理學報﹐ 第22卷 第3期 ﹐2005﹐ 第391~413頁. (TSSCI)  
  47. 駱少康、汪志堅、方文昌﹐"以訪談法探索線上遊戲消費者購買決策程序與轉換因素"﹐電子商務研究﹐ 第3卷 第3期 ﹐2005﹐ 第289~308頁.  
  48. Chih-Chien Wang ﹐"“The Influence of Ethical and Self-Interest Concerns on Knowledge Sharing Intentions: An Empirical Study,"﹐"International Journal of Management﹐ Vol.21 No.3 ﹐2004﹐ PP.370~381.  
  49. Chih-Chien Wang ﹐"“Sender and Receiver Addresses as Cues for Anti-Spam Filtering,"﹐"The Journal of Research and Practice In Information Technology﹐ Vol.36 No.1 ﹐2004﹐ PP.65~69. (SCI)  
  50. 蘇永盛、汪志堅、方文昌﹐"電子商務的研究主題分類:以台灣地區的研究論文所進行的內容分析"﹐電子商務研究﹐ ﹐2003﹐ 第3~24頁.  
  51. 駱少康、汪志堅、方文昌、李欣穎﹐"網路謠言的跨國傳播現象初探"﹐資訊社會研究﹐ 第5期 ﹐2003﹐ 第175~208頁.  
  52. 駱少康、汪志堅、﹐"以內容分析法探討網路謠言之研究"﹐資訊、科技與社會學報﹐ ﹐2002﹐ 第131~148頁.  
  53. 汪志堅﹐"網路資訊搜尋量與資訊搜尋價值之關係:快樂性與功利性構面的區分"﹐輔仁管理評論﹐ 第9卷 第2期 ﹐2002﹐ 第177~206頁.  
  54. 汪志堅、黃營杉﹐"消費者產品知識對網際網路上商品資訊搜尋量之影響"﹐企業管理學報﹐ ﹐2001﹐ 第109~138頁.  
  55. 汪志堅、賴明政﹐"消費者對網際網路所流傳產品瑕疵謠言之態度"﹐廣告學研究﹐ ﹐2001﹐ 第31~54頁.  

Selected Conference Articles 研討會論文

  1. Wang, Chih-Chien; Hsu, Ming-Chang; "Flow Experience and Challenge-Skill Balance in E-Learning.",PACIS ,2013
  2. Chih‐Chien Wang, Yi‐Huan Wu, Yolande Yun‐Hsiou Yang﹐"Retaliation and Emotional Episodes: Negative Online Word‐of‐Mouths after Service Failure﹐2011 International Conference on Innovation and Management﹐" Malaysia: Kuala Lumper﹐2011/7
  3. Chih-Chien Wang And Wen-Chien Hu﹐"Bibliometric Analysis of Advertising Endorser Research in Marketing﹐International Conference on E-business, Management and Economics﹐" Hong Kong﹐2010/12
  4. Chih-Chien Wang, I-Ping Chiang and Chen-Fu Chuang﹐"Recent development of the virtual community research: A citation and co-citation ﹐International Conference on E-business, Management and Economics﹐" Hong Kong﹐2010/12
  5. 汪志堅、李嘉倩﹐"行動商務採用的影響因素:文獻回顧與書目計量學觀點的研究﹐2010第十三屆電子商務研討會﹐" 台灣:台北﹐2010/11
  6. Chih-Chien Wang and Y. T. Wang﹐"Persuasion effect of e-WOM: The Impact of Involvement and Ambiguity Tolerance﹐2010 Global Marketing Conference﹐" Japan: Tokyo﹐2010/9
  7. Chih-Chien Wang, Yi-Jhen Su, and Yi-Ting Wang﹐"Attractiveness of Sexy Avatars: Gender Differences in Persuasion Effect﹐2010 Global Marketing Conference﹐" Japan: Tokyo﹐2010/9
  8. Chih-Chien Wang and Y. T. Wang﹐"Online Relationship Activities in Taiwan: Motivations and Consequences﹐2010 International Conference on Innovation and Management﹐" Malaysia: Penang﹐2010/7
  9. Chih-Chien Wang and Yi-Jhen Su﹐"Heartthrob in Cyberspace - The Characteristics of the Popular Online Daters﹐International Conference on Electronic Business﹐" Macau﹐2009/12
  10. Yann-Jy Yang and Chih-Chien Wang﹐"Normative Legitimacy in the Commercialize of Online Community Website﹐International Conference on Electronic Business﹐" Macau﹐2009/12
  11. Chih-Chien Wang and Y. B. Chou﹐"Trust to Online Friendship Websites and Intention to Develop Online Relationship﹐Fourth International Conference of Global Aacademy of Business and Economic Research﹐" Thailand: Bangkok﹐2008/12
  12. Chih-Chien Wang and Ya-Ting Chang﹐"Online Friend-Making Motivation Scale: Development and Testing﹐9th International Conference of Global Business and Technology Association﹐" Taiwan: Taipei﹐2008/12
  13. Chih-Chien Wang and Y. C. Chen﹐"The Influence of Passion and Compulsive Buying on Online Auction Addiction﹐IEEE Asia-Pacific Services Computing Conference (indexed in EI)﹐" Taiwan: Yilan. ﹐2008/12
  14. Wang, C.-C. and Lee, Y. C.﹐"Display Online Store Products by Automatic Merchandise Classification Based on Product Similarity﹐IEEE International Conference on Management of Information Technology 2008 (indexed in EI)﹐" Thailand: Bangkok﹐2008/9
  15. Jiang, Jui-Chin, Chun-An Chen, and Chih-Chien Wang﹐"Knowledge and Trust in E-consumers' Online Shopping Behavior﹐2008 International Symposium on Electronic Commerce and Security (indexed in EI)﹐" China: Nanchang﹐2008/8
  16. Chih-Chien Wang and Y. C. Chen﹐"Hedonic Motivations for and Dependency on Online Shopping ﹐Allied Academics Conference: Academy of Marketing Studies (Distinguished Research Award)﹐" Mississippi: Tunica﹐2008/4
  17. Chih-Chien Wang and Wei Hsiung,﹐"Applying an Extended Theory of Planned Behavior to Explain Intention to Participate in Online Relationship Activities ﹐International Joint Conference on e-Commerce, Administration, Society, and Education (e-CASE)﹐" Thailand: Bangkok.﹐2008/3
  18. Chih-Chien Wang and Ya-Ting Chang﹐"The influence of personality and motivations on self-disclosure in online relationships﹐International Joint Conference on e-Commerce, Administration, Society, and Education (e-CASE)﹐" Thailand: Bangkok.﹐2008/3
  19. Chih-Chien Wang and Shu-Chen Chang﹐"Online Chat Behavior: The Influence Of Social Anxiety And Loneliness﹐International Joint Conference on e-Commerce, Administration, Society, and Education (e-CASE)﹐" Thailand: Bangkok.﹐2008/3
  20. Shu-Chen Chang and Chih-Chien Wang﹐"Social Anxiety and Dependency in Online Chat﹐2007 International Conference on Business and Information﹐" Japan: Tokyo.﹐2007/7
  21. Wei Hsiung and Chih-Chien Wang﹐"College Students’ Attitudes towards Online Relationship and Infidelity﹐2007 International Conference on Business and Information﹐" Japan: Tokyo.﹐2007/7
  22. Yang, Hui-Wen and Chih-Chien Wang﹐"Personality, Compulsive Buying, and Passion to Online Shopping﹐7th Annual Hawaii International Conference on Business﹐" Hawaii: Honolulu﹐2007/5
  23. Chih-Chien Wang and Chu, Yi-Shiu﹐"The Influence to Aggressive Behavior of Harmonious and Obsessive Passion on Online Game﹐7th Annual Hawaii International Conference on Business﹐" Hawaii: Honolulu﹐2007/5
  24. Chih-Chien Wang﹐"Business Academic Research in Asian Countries: A Viewpoint from Published International Journal Articles﹐12th Asia Pacific Management Conference﹐" Thailand: Bangkok﹐2006/11
  25. Yann-Jy Yang and Chih-Chien Wang﹐"Personality and Intention to Share Knowledge: An Empirical Study of Scientists in a R&D Laboratory﹐12th Asia Pacific Management Conference﹐" Thailand: Bangkok﹐2006/11
  26. Chih-Chien Wang and Yi-Shiu Chu﹐"Harmonious Passion and Obsessive Passion in Online Computer Game﹐2006 International Conference on Business and Information﹐" Singapore﹐2006/7
  27. Chih-Chien Wang and Hui-Wen Yang﹐"Passion and Dependency to Online Shopping Activities ﹐2006 International Conference on Business and Information﹐" Singapore﹐2006/7
  28. 汪志堅﹐"盜版雷射唱片購買意願影響因素之研究,2005台灣行銷研討會"﹐ 台灣,台北﹐2005
  29. Chih-Chien Wang and Sheng-Yi Chen﹐"Using Header Session Messages to Filter-Out Junk E-Mails﹐Fifth International Conference on Electronic Business﹐" Hong Kong﹐2005
  30. Chih-Chien Wang, Yolande Yun-hsiou Yang, and Cheng-Yu Lai﹐"“Japanese In Taiwan Television Commercials: A Content Analysis," International Conference on Business and Information﹐" Hong Kong﹐2005
  31. Chih-Chien Wang and Cheng-Yu Lai﹐"Hedonic and Utilitarian Motivations to Online Shopping Websites Surfing Behavior and Purchase Intention﹐11th Asia Pacific Management Conference﹐" 台灣,台南﹐2005
  32. 汪志堅﹐"物質主義與仿冒品之購買意願,2005台灣商管與資訊研討會"﹐ 台灣,台中﹐2005
  33. 汪志堅﹐"三國時期重要領導人的年齡分布初探:老謀深算與年少俊傑,第八屆兩岸經營管理與中華文化研討會"﹐ ﹐2005
  34. Chih-Chien Wang ﹐"“The Influence of Trust and Knowledge to Online Shopping," International Conference of Pacific Rim Management﹐" Illinois: Chicago﹐2004
  35. Chih-Chien Wang and Hsin-Ying Lee﹐"“Materialism and Durable Product Replacement: A Study of Mobile Phone Purchase," American Society of Business And Behavioral Sciences Eleventh Annual Meeting﹐" NV: Las Vegas﹐2004
  36. Chih-Chien Wang, Shao-Kang Lo,and Wenchang Fang﹐"“Extending The Technology Acceptance Model To Mobile Telecommunication Innovation: The Existence Of Network Externalities," American Society of Business And Behavioral Sciences Eleventh Annual Meeting﹐" NV: Las Vegas﹐2004
  37. Chih-Chien Wang, Ya-Hui Hsu, and Wen-Chang Fang﹐"“Consumers’ Adoption of Instant Messaging Services: Integrate Technology Acceptance Model and Network Externalities," International Conference of Pacific Rim Management﹐" Illinois: Chicago﹐2004
  38. Chih-Chien Wang and Yannjy Yang﹐"“Condorcet Criterion to Support Online Consumer Decision Making," Fifth International Conference on Operations and Quantitative Management﹐" South Korea: Seoul﹐2004
  39. Chih-Chien Wang and Hsiu-Man Jao﹐"“Collaboration of Virtual and Physical Retailing - A Case of Convenience Stores and Online Shopping Website in Taiwan," International Workshop on Business and Information﹐" 台灣,台北﹐2004
  40. Chih-Chien Wang and Chih-Feng Wang﹐"“Academic Research and Technology Development: An Empirical Study for the Relation between the Amount Patents and Academic papers," International Workshop on Business and Information﹐" 台灣,台北﹐2004
  41. 方文昌、汪志堅、李瑞元、洪大為﹐"EC2004與會者的校系資料分析,2004電子商務與數位生活研討會"﹐ 台灣,台北﹐2004
  42. 陳明怡、藍敏尹、汪志堅﹐"網路商店形象對消費態度、意願之影響--以旅遊網站為例,2004台灣商管與資訊研討會"﹐ 台灣,台北﹐2004
  43. 汪志堅、李郁千﹐"植基於集群分析之網站商品自動化歸類模式,第一屆創新與管理研討會"﹐ 台灣,台北﹐2004
  44. 汪志堅、古智偉﹐"社會選擇方法在共同基金評選的應用,第一屆創新與管理研討會"﹐ 台灣,台北﹐2004
  45. 駱少康、方文昌、汪志堅﹐"以訪談法探索線上遊戲消費者購買決策程序與轉換因素,2004台灣商管與資訊研討會"﹐ 台灣,台北﹐2004
  46. 汪志堅、林明仁﹐"拍賣網站的快樂與功利動機對瀏覽行為與購買意願的影響,第九屆資訊管理暨實務研討會"﹐ 台灣,彰化﹐2003
  47. 余曜成、汪志堅﹐"以內容分析法探討網路上的垃圾郵件,2003電子商務與數位生活研討會"﹐ 台灣,台北﹐2003
  48. 余曜成、陳鈺欣、汪志堅﹐"漫畫線上瀏覽的發展現況初探,2003電子商務與數位生活研討會"﹐ 台灣,台北﹐2003
  49. 汪志堅、劉智敏﹐"資訊安全管理標準的發展現況與運用,2003創新資訊科技政策與數位社會國際學術研討會"﹐ 台灣,台北﹐2003
  50. Chih-Chien Wang and Huey-Ling Ka,﹐"A Study About Return Addresses Of Unsolicited E-Mails, Western Decision Science Institute 2003 Annual Conference﹐" Hawaii: Kuai Island﹐2003
  51. 李炳雄、方文昌、汪志堅﹐"學術研討會之電子化稿件處理系統實作,2003電子商務與數位生活研討會"﹐ 台灣,台北﹐2003
  52. Chih-Chien Wang and Hsin-Ying Lee﹐"“E-Mail Rumors and Forwarding Behavior," International Conference of Pacific Rim Management﹐" Washington: Seattle﹐2003
  53. 汪志堅、楊燕枝﹐"組織成員間之知識分享意願初探,創新與知識管理研討會"﹐ 台灣,台北﹐2002
  54. 汪志堅﹐"東漢後期董卓與袁紹陣營對峙期間的各項作為剖析,第六屆中華文化與企業管理研討會"﹐ 武漢﹐2002
  55. Chih-Chien Wang and Yann-Jy Yang﹐"Ethic and Self-interest Concerns and the Intention of Sharing Knowledge, International Conference on Business Ethics in the Knowledge Economy﹐" Hong Kong﹐2002
  56. 耿慶瑞、黃增隆、汪志堅﹐"現有政府入口網站的使用狀況分析,電子化政府研討會:服務、創新、績效,二十一世紀電子化政府的願景研討會"﹐ 台灣,台北﹐2002
  57. 汪志堅、陳伯翰、鄧琮亮﹐"電子佈告欄上刊登的商品銷售訊息分析,第八屆資訊管理研究暨實務研討會"﹐ 台灣,高雄﹐2002
  58. 汪志堅、駱少康﹐"網路上流傳謠言類型與特性研究,2002網路與社會研討會"﹐ 台灣,新竹﹐2002
  59. 汪志堅﹐"三國時期紊亂經濟條件下的貨幣制度沿革,第五屆中華文化與企業管理研討會"﹐ 哈爾濱﹐2001
  60. Chih-Chien Wang and Wenchang Fang﹐"Would We Trust Affairs Existed On Cyberspace Only? Trust Issues In The Information Technology Based Virtual Team, Information Resource Management Association,2001 Annul Conference﹐" Canada: Toronto﹐2001
  61. 汪志堅、賴明政、楊燕枝﹐"電子折價券與傳統折價券的比較分析研究,第三屆管理學院學術暨實務研討會"﹐ 台灣,台北﹐2001
  62. 汪志堅、楊燕枝﹐"高科技產業所需人力資源之科系分布:以內容分析法針對徵募人員廣告之分析,台灣高科技產業人力問題研討會"﹐ 台灣,中壢﹐2001

Text Books 教科書

  1. 汪志堅 ﹐"消費者行為概論"﹐ 全華﹐2018 (第6版)
  2. 汪志堅,"網路口碑:網路口碑的前因後果、理論背景與研究趨勢",前程文化,2017。
  3. 方文昌、汪志堅 ﹐"電子商務與網路行銷"﹐ 智高﹐2004
  4. 黃營杉、張景傅、梁富梅、汪志堅譯﹐"高等策略管理"﹐ 華泰﹐2003
  5. 黃營杉與汪志堅譯﹐"研究方法"﹐ 華泰﹐2002
  6. 汪志堅 ﹐"資料處理導論"﹐ 五南圖書﹐2001
  7. 賴明政、汪志堅譯,"管理經濟學",五南圖書,1998。